That concern is reflected in flagging consumer confidence. The University of Michigan’s February 2025 consumer sentiment survey showed a 10% drop in consumer sentiment from the prior month’s survey. Consumers also became much more fearful of inflation. While anticipating prices rising over the next year by 3.3% in January’s survey, consumers now anticipate inflation topping 4% in the 12 months ahead.5
“Consumers aren’t buying into the idea of temporary inflation,” says Eric Freedman, chief investment officer for U.S. Bank Asset Management. “If tariffs should add to current inflation levels, it’s a pretty high level of price increases on top of today’s 2.8% inflation rate.”
Given uncertainty around tariff policies and other Trump administration economic measures, Fed Chair Jerome Powell says the Fed is watching potential inflationary effects. Powell notes that “survey respondents, both consumers and businesses, are mentioning tariffs as a driving factor.” Nevertheless, Powell believes most long-term measures are consistent with the Fed’s 2% inflation goals.6
How inflation can impact your portfolio
As inflation leveled off in 2023 and 2024, equity markets responded favorably. In 2024, the S&P 500 registered its second consecutive year of 25%-plus total returns. Markets have been on a more volatile course in 2025’s opening months, with the S&P 500 reaching an all-time high in mid-February, only to drop more than 9% in less than three weeks.7 While many underlying economic and market fundamentals remain positive, policy uncertainty connected to Trump administration policy proposals may contribute to short-term market swings.
It’s important to remember that a consistent long-term strategy tends to work to the benefit of most investors. This likely precludes any dramatic changes to your asset allocation strategy in response to today’s capital market environment.
Be sure to talk with your financial professional about what steps may be most appropriate for your situation.