Ask an expert Q&A: 3 US ETF trends and their impact in Europe

August 09, 2023

Exchange-traded funds are seeing a variety of interesting and innovative developments in the U.S. Learn what these trends could mean for European markets in the years ahead.

It’s commonly understood that fund trends in the U.S. eventually cross over to European markets. We sat down with one of our ETF experts, Tony O’Brien, chief commercial officer for Ireland at U.S. Bank, to discuss what he’s seeing in the U.S. right now and how it might affect asset managers in Europe.

Q: How are ETF trends in the U.S. and Europe connected?

When you look at the ETF space, what happens in the U.S. generally tends to happen in Europe 2-3 years later. In Europe, there’s always a lot of interest in what’s going on in the States as it gives managers sort of a crystal ball into what might be coming down the road.

The world is more connected now that it’s ever been, and macro-economic factors impacting the U.S. echo in Europe and vice versa. In turn, investment products that reflect the U.S. environment will eventually find their way to Europe in one shape or form. At a more granular level, we can see that investors themselves are becoming more global in their outlook. Demand for particular products and strategies on one part of the globe gets reflected more easily elsewhere.

Here at U.S. Bank, we’re a leading service provider both in the U.S. and in Europe, so we’re able to take a broad look at what’s going on across the entire industry. There’s a wealth of information in what we see that can provide insight and value for managers.

Q: What are some of the key trends you’re seeing with ETFs in the United States right now?

Three of the most notable trends we’re seeing are the prevalence of actively managed ETFs, the prevalence of ETF platforms and the rise of ETFs based on single stocks or variations of single-stock exposure.

Q: What does the prevalence of actively managed ETFs in the U.S. mean for Europe?

Almost everything that’s being launched in the U.S. right now fits into that actively managed bucket. The debate had been about whether your active ETF is transparent or non-transparent – does it show its portfolio to the market or not? That debate seems to be over, in that many new ETFs we see are totally transparent in what they’re holding. We’re also seeing a lot of sectoral ETFs based on an index where the index itself is actively managed, albeit according to strict rules. With this type of product, everyone has access to the index, so the fund’s holdings are fully available.

This is something we’re already familiar with in Europe. But I think we’re going to see more managers packaging strategies in ETFs and not being shy about showing the market the exact makeup of those strategies. They won’t feel as protective of their “secret recipe” if you will.

This development, in a sense, short-circuits a long-standing discussion in Europe around whether regulators, including the Central Bank of Ireland, will allow non-transparent ETFs or whether they’ll force ETFs to reveal their portfolios. It seems managers, on their own, are becoming more comfortable with revealing their portfolios like in the States.

One of our clients, for example, recently launched a European ETF, and every evening they publish the portfolio composition file (PCF) to the market making it easy for authorized participants (APs) to hedge. But at the same time, it delivers a really strong product for private wealth managers and institutional investors.

So, to summarize, I think there will likely be more active strategies coming to Europe. They’ll likely be brought in by U.S. managers. And they’ll likely be transparent.

Q: Why are ETF platforms so popular in the U.S., and will we see more of these vehicles in Europe?

A lot of the ETFs we service in the U.S. are on a platform, a framework known as a multiple series trust (MST).

Typically, if you’re an asset manager in the United States, the route to market is to set up some sort of registered fund product, such as an investment company under the Investment Act of 1940 or even a trust under the Securities Act of 1933. This can entail a lot of commitment in terms of registration, capital, corporate setup, regulatory considerations and time. It can be quite an undertaking to build and will involve costs in terms of people, expertise and cash.

There is an alternative. If you’re a smaller asset manager – maybe not as well capitalized – or even a manager of any scale with a unique strategy but limited time to capture that first-mover advantage, there’s an easier way of handling this. You can go to a firm, like U.S. Bank, which has a corporate or trust vehicle for clients already in place. Then they can simply launch additional sub-funds for you with your branding and strategy but housed within their platform. So effectively, you end up renting space for your ETF on someone else’s vehicle.

This is what we’re referring to when we talk about an ETF platform. In the U.S., they’ve been tremendously popular and successful because they allow smaller asset managers who have really interesting and innovative strategies an easy and quick route to market. They simply rent a sub-fund, or a series, from somebody else who’s already laid all the groundwork.

It’s quicker and cheaper, but you don’t have any control over the platform. You don’t have people on the board. You don’t have any say in service provider selection. And unfortunately, it doesn’t make distribution any easier either – there aren’t really any shortcuts to this. All it does is give you the ability to put your brand on a sub-fund and get it out into the market.

We’ve seen a number of these emerge in Europe, and I’m sure this trend will continue. Over time, we’ll likely see more U.S. platform operators look to set up similar ones in Europe and vice versa. At U.S. Bank, we’re well equipped to help with this in both directions, as we have a strong infrastructure, network and reputation in both the U.S. and in Europe.

Q: Do you think we’ll see more ETFs based on single stock exposure emerging in Europe?

Another U.S. trend that stands out, based on the what we’re seeing right now, is the high number of single-stock-leveraged products. It’s interesting to think about how that might translate into Europe.

In the U.S., these products are set up in a pretty straightforward way – the same as any other ETF. But in Europe, these products aren’t amenable to a UCITS structure. There are already a couple of firms leading the charge with these products in Europe, and I think we will see more of them.

As these products rarely meet the UCITS diversification requirements, we’ll probably see them set up as Section 110 special purpose vehicles. Section 110 is part of a finance act in Ireland (Taxes Consolidation Act, 1997) that, in an ETF context, can be used to issue notes to the market that are based on assets or asset classes that are not UCITS eligible – such as a portfolio of a single stock, or sometimes a single stock leveraged multiple times. These notes look and feel like the shares issued by a traditional ETF, but they’re not UCITS.

This connects to another mini trend we’re seeing in Europe, which is the ongoing push for more retail distribution. The European market still remains much more of an institutional market for ETFs, but that’s slowly changing. We’re seeing more app-style distribution channels targeted for different audiences – apps that curate, for example, pre-selected ESG funds or Sharia-compliant products. These can deliver certainty to their investors that any investments selected on the platform have been pre-screened to their own tastes.

Single-stock products are ideal for these types of distribution channels. As more of these channels come online and gain prevalence, we’ll likely see more single-stock type products coming to Europe and being set up as Section 110 special purpose vehicles. It may take a few years, but it’s definitely something to keep an eye on.

Whether you’re a large, established firm, or a specialized shop looking to take your business to the next level, we have a full spectrum of ETF servicing solutions to help accelerate your success. To learn more, visit usbank.com/globalfundservices or check out these other resources:

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Legal protections for growing LGBTQ+ families

11 essential things to do before baby comes

Webinar: Uncover the cost: Starting a family

Preparing for adoption and IVF

Checklist: 10 questions to ask your home inspector

Handling the finances of someone who has died: Terms and definitions

Resources for managing financial matters after an unexpected death

What you need to know as the executor of an estate

When your spouse has passed away: A three-month financial checklist

What documents do you need after a loved one dies?

Simple steps to be ready for a natural disaster

Checklist: financial recovery after a natural disaster

How does money influence your planning?

College budgeting: When to save and splurge

U.S. Bank Student Scholarship

Student checklist: Preparing for college

Uncover the cost of a college diploma

How to save money in college: easy ways to spend less

How to gain financial independence from your parents

The A to Z’s of college loan terms

Co-signing 101: Applying for a loan with co-borrower

Practical money skills and financial tips for college students

How to build credit as a student

5 things to know before accepting a first job offer

Learn to spot and protect yourself from common student scams

How I did it: Paid off student loans

Bank Notes: College cost comparison

Four ways to make a strong resume for your first real job

Tips to earn that A+ in back-to-school savings

7 ways to teach your children to be scam-savvy

How to prevent fraud

Outsmart tax scams and keep your finances safe

Lessons learned from experiencing a scam

Keep your finances safe and secure: Essential tips for preventing check fraud

How to avoid student loan scams

Protecting elderly parents’ finances: 6 steps to follow when managing their money

4 ways to outsmart your smart device

Banking basics: Avoiding fraud and scams

How to spot an online scam

Money muling 101: Recognizing and avoiding this increasingly common scam

What you need to know about identity theft

What is financial fraud?

From LLC to S-corp: Choosing a small business entity

5 tips for seniors to stay a step ahead of schemers

Recognize. React. Report. Don't fall victim to financial exploitation

Recognize. React. Report. Caregivers can help protect against financial exploitation

Webinar: U.S. Bank asks: Are you safe from fraud?

Is online banking safe?

How-to guide: What to do if your identity is stolen

How you can prevent identity theft

8 tips and tricks for creating and remembering your PIN

How to avoid being the victim of a digital payments scam

Helping Gen Z build financial confidence

Short- and Long-Term Financial Goals for Every Life Stage

How your taxes can change after a major life event

What to do with your tax refund or bonus

Financial goals for 2024 a 12-month planning guide

How to save for a dream vacation

Tips for talking about money when friends earn more

Building confidence in your finances and career

Pros and cons of a personal line credit

3 tips for saving money when moving to a new home

What is a Certificate of Deposit? And what to know before opening an account

What does FDIC mean?  

Is raising backyard chickens a good idea financially?

3 financial tools to help automate your finances

3 ways to keep costs down at the grocery store (and make meal planning fun)

5 tips for creating (and sticking to) a holiday budget

Make holiday gift giving easier in a digital world

Financial checklist: Preparing for military deployment

How to financially prepare for a military PCS

Planning self-care moments that matter (and how to finance them)

5 things to consider when deciding to take an unplanned trip

Stay committed to your goals by creating positive habits

Growing your savings by going on a ‘money hunt’

Working with an accountability partner can help you reach your goals

The banking app you need as a new parent

Why a mobile banking app is a ‘must have’ for your next vacation

How to decide when to shop local and when to shop online

Your guide to starting a job: Resources to help along the way

How to set yourself up for success in your first job

5 myths about emergency funds

Financial Wellness Assessment

Does your savings plan match your lifestyle?

Mobile banking tips for smarter and safer online banking

Uncover the cost: Wedding

Uncover the cost: International trip

Are savings bonds still a thing?

Tips to overcome three common savings hurdles

Adulting 101: How to make a budget plan

How having savings gives you peace of mind

Personal loans first-timer's guide: 7 questions to ask

3 awkward situations Zelle can help avoid

Mindset Matters: How to practice mindful spending

How and when to ask for a raise

How to choose the right rewards credit card for you

How can I help my student manage money?

How to manage money in the military: A veteran weighs in

Things to know about the Servicemembers Civil Relief Act

You can take these 18 budgeting tips straight to the bank

3 tips for saving money easily

Save time and money with automatic bill pay

How to best handle unexpected expenses

Stay on budget — and on the go — with a mobile banking app

Do you and your fiancé have compatible financial goals?

U.S. Bank asks: Transitioning out of college life? What’s next?

U.S. Bank asks: Do you know your finances?

U.S. Bank asks: Do you know what an overdraft is?

Personal finance for teens can empower your child

How to save for a wedding

How can you pay bills online the right way?

Here’s how to create a budget for yourself

9 simple ways to save

How compound interest works

Dear Money Mentor: How do I set and track financial goals?

Lost job finance tips: What to do when you lose your job

Money Moments: 3 smart financial strategies when caring for aging parents

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Money management guide to financial independence

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Money Moments: 8 dos and don’ts for saving money in your 30s

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Travel for less: Smart (not cheap) ways to spend less on your next trip

Money Moments: 3 tips for planning an extended leave of absence

Overdrafts happen: Steps to get you back on track

What’s in your emergency fund?

P2P payments make it easier to split the tab

Essential financial resources and protections for military families

What you need to know about renting

Real world advice: How parents are teaching their kids about money

How to stop living paycheck to paycheck post-pay increase

Practical money tips we've learned from our dads

6 ways to spring clean your finances and save money year-round

How to cut mindless spending: real tips from real people

Understanding guardianship and power of attorney in banking

How to increase your savings

Bank from home with these digital features

What financial advice would you give your younger self?

Military finance: How to create a family budget after military service

Managing money as a military spouse during deployment

Discovering your money personality can help you save

Tips on how couples can learn to agree about money

Understanding your military GI Bill benefits

How grandparents can contribute to college funds instead of buying gifts

How to open and invest in a 529 plan

Using 529 plans for K-12 tuition

Your financial aid guide: What are your options?

Is a home equity loan for college the right choice for your student

Parent checklist: Preparing for college

How to apply for federal student aid through the FAFSA

What to consider before taking out a student loan

Are you ready to restart your federal student loan payments?

Consolidating debts: Pros and cons to keep in mind

Everything you need to know about consolidating debts

Managing debt

Best travel credit card perks for family vacations

5 tips to use your credit card wisely and steer clear of debt

5 steps to selecting your first credit card

How to use debt to build wealth

What’s a subordination agreement, and why does it matter?

Understanding the true cost of borrowing: What is amortization, and why does it matter?

Know your debt-to-income ratio

How to pay off credit card debt

How to use credit cards wisely for a vacation budget

Your quick guide to loans and obtaining credit

Dear Money Mentor: How do I begin paying off credit card debt?

Checklist: 10 things to look for when touring a home

How to sell and buy a home at the same time

Mortgages after retirement: Here’s what to know

Dear Money Mentor: What is cash-out refinancing and is it right for you?

Home improvements with the best ROI

Overcoming high interest rates: Getting your homeownership goals back on track

How we did it: Converted to solar power

Is it cheaper to build or buy a house

PCS moving checklist for military spouses and families

For today's homebuyers, time and money are everything

Crypto + Homebuying: Impacts on the real estate market

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Starting your homebuying journey

Managing the impacts of appraisal gaps in a hot housing market

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Spring cleaning checklist for your home: 5 budget-boosting tasks

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Your guide to breaking the rental cycle

DIY home projects 101: tips from a first-timer

Checklist: 6 to-dos for after a move

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The lowdown on 6 myths about buying a home

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Money Moments: Tips for selling your home

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First-time homebuyer’s guide to getting a mortgage

Dear Money Mentor: When should I refinance a mortgage?

Beyond the mortgage: Other costs for homeowners

10 ways to increase your home’s curb appeal

10 questions to ask when hiring a contractor

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Is it the right time to refinance your mortgage?

These small home improvement projects offer big returns on investment

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Mortgage basics: What’s the difference between interest rate and annual percentage rate?

Is a home equity line of credit (HELOC) right for you?

How to use your home equity to finance home improvements

How does a home equity line of credit (HELOC) work?

How do I prequalify for a mortgage?

Home equity: Small ways to improve the value of your home

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10 uses for a home equity loan

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6 essential credit report terms to know

5 unique ways to take your credit card benefits further

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Decoding credit: Understanding the 5 C’s

Credit: Do you understand it?

Should you give your child a college credit card?

U.S. Bank asks: What do you know about credit?

What types of credit scores qualify for a mortgage?

What is a good credit score?

Credit score help: Repairing a bad credit score

How to improve your credit score

Common questions about electric vehicles (EVs)

What to keep in mind when buying a used car from a private seller

I own two electric vehicles. Here’s what I’ve learned about buying and driving EVs.

How I decided that buying an RV was worth it for me

Car shopping: Buying versus leasing your next vehicle

Take the stress out of buying your teen a car

Questions to ask before buying a car

What you should know about buying a car

When to and benefits of refinancing a car loan

How to choose the best car loan for you

Disclosures

Investment products and services are:
Not a deposit • Not FDIC insured • May lose value • Not bank guaranteed • Not insured by any federal government agency

U.S. Bank Global Fund Services is a wholly owned subsidiary of U.S. Bank, N. A.

U.S. Bank Global Fund Services (Ireland) Limited is registered in Ireland, Company Number 413707. Registered Office at 24 - 26 City Quay, Dublin 2, Ireland. Directors: Eimear Cowhey, Ken Somerville, Hosni Shadid (USA), Barry O'Connor. U.S. Bank Global Fund Services (Ireland) Limited is regulated by the Central Bank of Ireland.

U.S. Bank Global Fund Services (Guernsey) Limited is licensed under the Protection of Investors (Bailiwick of Guernsey) Law, 2020, as amended, by the Guernsey Financial Services Commission to conduct controlled investment business in the Bailiwick of Guernsey.

U.S. Bank Global Fund Services (Luxembourg) S.a.r.l. is registered in Luxembourg with RCS number B238278 and Registered Office: Floor 3, K2 Ballade, 4, rue Albert Borschette, L-1246 Luxembourg. U.S. Bank Global Fund Services (Luxembourg) S.a.r.l. is authorised and regulated by the Commission de Surveillance du Secteur Financier.

U.S. Bank does not guarantee products, services or performance of its affiliates and third-party providers.

James Hutterer (USA), Hosni Shadid (USA). U.S. Bank Global Fund Services (Ireland) Limited is regulated by the Central Bank of Ireland.