Ask an expert Q&A: 3 US ETF trends and their impact in Europe

August 09, 2023

Exchange-traded funds are seeing a variety of interesting and innovative developments in the U.S. Learn what these trends could mean for European markets in the years ahead.

It’s commonly understood that fund trends in the U.S. eventually cross over to European markets. We sat down with one of our ETF experts, Tony O’Brien, chief commercial officer for Ireland at U.S. Bank, to discuss what he’s seeing in the U.S. right now and how it might affect asset managers in Europe.

Q: How are ETF trends in the U.S. and Europe connected?

When you look at the ETF space, what happens in the U.S. generally tends to happen in Europe 2-3 years later. In Europe, there’s always a lot of interest in what’s going on in the States as it gives managers sort of a crystal ball into what might be coming down the road.

The world is more connected now that it’s ever been, and macro-economic factors impacting the U.S. echo in Europe and vice versa. In turn, investment products that reflect the U.S. environment will eventually find their way to Europe in one shape or form. At a more granular level, we can see that investors themselves are becoming more global in their outlook. Demand for particular products and strategies on one part of the globe gets reflected more easily elsewhere.

Here at U.S. Bank, we’re a leading service provider both in the U.S. and in Europe, so we’re able to take a broad look at what’s going on across the entire industry. There’s a wealth of information in what we see that can provide insight and value for managers.

Q: What are some of the key trends you’re seeing with ETFs in the United States right now?

Three of the most notable trends we’re seeing are the prevalence of actively managed ETFs, the prevalence of ETF platforms and the rise of ETFs based on single stocks or variations of single-stock exposure.

Q: What does the prevalence of actively managed ETFs in the U.S. mean for Europe?

Almost everything that’s being launched in the U.S. right now fits into that actively managed bucket. The debate had been about whether your active ETF is transparent or non-transparent – does it show its portfolio to the market or not? That debate seems to be over, in that many new ETFs we see are totally transparent in what they’re holding. We’re also seeing a lot of sectoral ETFs based on an index where the index itself is actively managed, albeit according to strict rules. With this type of product, everyone has access to the index, so the fund’s holdings are fully available.

This is something we’re already familiar with in Europe. But I think we’re going to see more managers packaging strategies in ETFs and not being shy about showing the market the exact makeup of those strategies. They won’t feel as protective of their “secret recipe” if you will.

This development, in a sense, short-circuits a long-standing discussion in Europe around whether regulators, including the Central Bank of Ireland, will allow non-transparent ETFs or whether they’ll force ETFs to reveal their portfolios. It seems managers, on their own, are becoming more comfortable with revealing their portfolios like in the States.

One of our clients, for example, recently launched a European ETF, and every evening they publish the portfolio composition file (PCF) to the market making it easy for authorized participants (APs) to hedge. But at the same time, it delivers a really strong product for private wealth managers and institutional investors.

So, to summarize, I think there will likely be more active strategies coming to Europe. They’ll likely be brought in by U.S. managers. And they’ll likely be transparent.

Q: Why are ETF platforms so popular in the U.S., and will we see more of these vehicles in Europe?

A lot of the ETFs we service in the U.S. are on a platform, a framework known as a multiple series trust (MST).

Typically, if you’re an asset manager in the United States, the route to market is to set up some sort of registered fund product, such as an investment company under the Investment Act of 1940 or even a trust under the Securities Act of 1933. This can entail a lot of commitment in terms of registration, capital, corporate setup, regulatory considerations and time. It can be quite an undertaking to build and will involve costs in terms of people, expertise and cash.

There is an alternative. If you’re a smaller asset manager – maybe not as well capitalized – or even a manager of any scale with a unique strategy but limited time to capture that first-mover advantage, there’s an easier way of handling this. You can go to a firm, like U.S. Bank, which has a corporate or trust vehicle for clients already in place. Then they can simply launch additional sub-funds for you with your branding and strategy but housed within their platform. So effectively, you end up renting space for your ETF on someone else’s vehicle.

This is what we’re referring to when we talk about an ETF platform. In the U.S., they’ve been tremendously popular and successful because they allow smaller asset managers who have really interesting and innovative strategies an easy and quick route to market. They simply rent a sub-fund, or a series, from somebody else who’s already laid all the groundwork.

It’s quicker and cheaper, but you don’t have any control over the platform. You don’t have people on the board. You don’t have any say in service provider selection. And unfortunately, it doesn’t make distribution any easier either – there aren’t really any shortcuts to this. All it does is give you the ability to put your brand on a sub-fund and get it out into the market.

We’ve seen a number of these emerge in Europe, and I’m sure this trend will continue. Over time, we’ll likely see more U.S. platform operators look to set up similar ones in Europe and vice versa. At U.S. Bank, we’re well equipped to help with this in both directions, as we have a strong infrastructure, network and reputation in both the U.S. and in Europe.

Q: Do you think we’ll see more ETFs based on single stock exposure emerging in Europe?

Another U.S. trend that stands out, based on the what we’re seeing right now, is the high number of single-stock-leveraged products. It’s interesting to think about how that might translate into Europe.

In the U.S., these products are set up in a pretty straightforward way – the same as any other ETF. But in Europe, these products aren’t amenable to a UCITS structure. There are already a couple of firms leading the charge with these products in Europe, and I think we will see more of them.

As these products rarely meet the UCITS diversification requirements, we’ll probably see them set up as Section 110 special purpose vehicles. Section 110 is part of a finance act in Ireland (Taxes Consolidation Act, 1997) that, in an ETF context, can be used to issue notes to the market that are based on assets or asset classes that are not UCITS eligible – such as a portfolio of a single stock, or sometimes a single stock leveraged multiple times. These notes look and feel like the shares issued by a traditional ETF, but they’re not UCITS.

This connects to another mini trend we’re seeing in Europe, which is the ongoing push for more retail distribution. The European market still remains much more of an institutional market for ETFs, but that’s slowly changing. We’re seeing more app-style distribution channels targeted for different audiences – apps that curate, for example, pre-selected ESG funds or Sharia-compliant products. These can deliver certainty to their investors that any investments selected on the platform have been pre-screened to their own tastes.

Single-stock products are ideal for these types of distribution channels. As more of these channels come online and gain prevalence, we’ll likely see more single-stock type products coming to Europe and being set up as Section 110 special purpose vehicles. It may take a few years, but it’s definitely something to keep an eye on.

Whether you’re a large, established firm, or a specialized shop looking to take your business to the next level, we have a full spectrum of ETF servicing solutions to help accelerate your success. To learn more, visit usbank.com/globalfundservices or check out these other resources:

Related content

Make holiday gift giving easier in a digital world

What financial advice would you give your younger self?

Managing money as a military spouse during deployment

Mortgages after retirement: Here’s what to know

Ask an expert Q&A: European CLO market outlook

Future-proofing healthcare treasury through automation

Tips and tools for tax season and beyond

Risk management strategies for foreign exchange hedging

How much life insurance do I need?

Gifting money to adult children: Give now or later?

Dear Money Mentor: How do I pick a savings or checking account?

10 ways to increase your home’s curb appeal

DIY home projects 101: tips from a first-timer

Evaluating interest rate risk creating risk management strategy

Webinar: CRE technology trends

Transition to international ACH

Restaurant surveys show changing customer payment preferences

Enhancing the patient experience through people-centered payments

Digital trends poised to reshape hotel payments

Cashless business pros and cons: Should you make the switch?

Empowering managers with data automation and integration

Maximizing your deductions: Section 179 and Bonus Depreciation

Automate escheatment for accounts payable to save time and money

3 benefits of integrated payments in healthcare

Why powerful online portals are tailor-made for the public sector

Avoiding the pitfalls of warehouse lending

Improve government payments with electronic billing platforms

Non-retirement investing: Investment options outside of retirement accounts

Financial wellness webinars

Managing your finances in the military

Protect yourself from financial exploitation

Strengthen your brand with modern POS technology

Unexpected expenses: 5 small business costs to know and how to finance them

Car shopping: Buying versus leasing your next vehicle

When to and benefits of refinancing a car loan

I own two electric vehicles. Here’s what I’ve learned about buying and driving EVs.

What you should know about buying a car

Credit: Do you understand it?

Is it the right time to refinance your mortgage?

Is it cheaper to build or buy a house

6 questions to ask before buying a new home

Should you buy a house that’s still under construction?

5 things to avoid that can devalue your home

What is a home equity line of credit (HELOC) and what can it be used for?

What is a mortgage?

How to use credit cards wisely for a vacation budget

Your financial aid guide: What are your options?

9 simple ways to save

3 awkward situations Zelle can help avoid

Is raising backyard chickens a good idea financially?

Here’s how to create a budget for yourself

How having savings gives you peace of mind

Real world advice: How parents are teaching their kids about money

Money Moments: How to manage your finances after a divorce

Your guide to smart money habits

A passion for fashion: How this student works the gig economy

Helpful tips for safe and smart charitable giving

Money Moments: 8 dos and don’ts for saving money in your 30s

Tips and resources to help in the aftermath of a natural disaster

Tips to raise financially healthy kids at every age

Travel for less: Smart (not cheap) ways to spend less on your next trip

Understanding guardianship and power of attorney in banking

Should you buy now, pay later?

What’s in your emergency fund?

What you need to know about renting

From LLC to S-corp: Choosing a small business entity

6 things to know about long-term care insurance cost and benefits

Is your employer long term disability insurance enough?

Do I need a financial advisor?

Maximizing your infrastructure finance project with a full suite trustee and agent

How to reward employees and teams who perform well

Assisting transferees in a high mortgage interest rate environment

6 tips for trust fund distribution to beneficiaries

Preparing for retirement: 8 steps to take

IRA vs. 401(k): What's the difference?

How to build wealth at any age

How to manage your money: 7 tips to improve your finances

LGBTQ+ financial planning tips

Investment strategies by age

Should I itemize my taxes?

Your 5-step guide to financial planning

What is Medicare? Understanding your coverage options

How much money do I need to start investing?

Ask an expert Q&A: 3 US ETF trends and their impact in Europe

Myth vs. truth: What affects your credit score?

More payment options create checkout success

Want AP automation to pay both businesses and consumers?

The value of engaging a professional paying and exchange agent

8 steps to take before you buy a home

Military homeownership: Your guide to resources, financing and more

What is refinancing a mortgage?

Are professional movers worth the cost?

What to know when buying a home with your significant other

Building a dream home that fits your life

Mortgage basics: How does your credit score impact the homebuying experience?

Mortgage basics: 3 key steps in the homebuying process

Mortgage basics: How much house can you afford?

Mortgage basics: Buying or renting – What’s right for you?

Mortgage basics: Prequalification or pre-approval – What do I need?

How you can take advantage of low mortgage rates

Mortgage basics: Finding the right home loan for you

Quiz: How prepared are you to buy a home?

Home buying myths: Realities of owning a home

Uncover the cost: Home renovation

Mortgage basics: What is refinancing, and is it right for you?

How does inflation affect investments?

Certificates of deposit: How they work to grow your money

5 financial goals for the new year

Retirement savings by age

Annual insurance policy review checklist

Allowance basics for parents and kids

What’s your financial IQ? Game-night edition

OCIO: An expanding trend in the investment industry

Meeting healthcare strategy goals with electronic patient refunds

CRE trends

A checklist for starting a mobility program review

How to talk to your lender about debt

4 ways Request for Payments (RfP) changes consumer bill pay

Tips for realtors to help clients get their homeownership goals back on track

Loud budgeting explained: Amplify your money talk

How I did it: Turned my side hustle into a full-time job

How to prepare for a recession: 7 steps to take

Retirement plan options for the self-employed

Bank vs. brokerage custody

How four women pivoted amidst a pandemic

Pursue a passion

How I did it: Dug my way out of a five-figure student loan debt

Rebuilding finances after a natural disaster

How to set financial goals you will keep

Get back on track with your New Year’s financial resolutions

Looking for a better banking solution for global payments and deposits?

Checking and savings smarts: Make your accounts work harder for you

5 reasons why couples may have separate bank accounts

Common unexpected expenses and three ways to pay for them

It's possible: 7 tips for breaking the spending cycle

Myths vs. facts about savings account interest rates

How to build and maintain a solid credit history and score

Closing on a house checklist for buyers

How do interest rates work?

Live your money values in 2024

Starting the path to digital supplier payments

Transforming AR in B2B companies

Global payments: 4 ways to improve international transactions

How to request a credit limit increase

Access, flexibility and simplicity: How governments can modernize payments to help their citizens

How to plan and save for adoption and in vitro fertility treatment costs

How the next evolution of consumer bill pay makes it easier to do business

Multiple accounts can make it easier to follow a monthly budget

Is it time to get a shared bank account with your partner?

Don’t underestimate the importance of balancing your checking account

7 steps to keep your personal and business finances separate

How I saved $10,000 in just one year

How to save more money in 2024

How new parents can prepare for the costs of a new child

Real Good

How to Adult: 5 ways to track your spending

Which is better: Combining bank accounts before marriage — or after?

5 tips for parents opening a bank account for kids

6 questions students should ask about checking accounts

Steer clear of overdrafts to your checking account

Freelancer's tax guide: Simplify your filing process

Accommodating the growing complexity of private equity funds

Why Bond Issuers Should Consider a Successor Trustee

At your service: outsourcing loan agency work

Depositary bank and collateral agent

BEC and deepfake fraud

ABCs of APIs: Drive treasury efficiency with real-time connectivity

Banking basics: How to start saving

ABCs of BEC

Answering the ABL question

30-day adulting challenge: Financial wellness tasks to complete in a month

Estate planning checklist: 8 steps to secure your legacy

8 steps to choosing a health insurance plan

Key milestone ages as you near and start retirement

How to build a financial plan that covers your savings and expenses

A who’s who at your local bank

5 simple steps for your M&A escrow

High-yield bond issuance: how to avoid 5 common pain points

High-yield bond issuance: 5 traits lawyers should look for in a service provider

5 reasons to streamline healthcare accounts payable

How I did it: Bought a home without a 20 percent down payment

How I did it: Switched career paths by taking an unexpected pivot

5 ways to maximize your garage sale profits 

Alternative fund servicing: bank or boutique?

Preparing for your custodian conversion

What you need to know before buying a new or used car

7 steps to prepare for the high cost of child care

Asset classes explained: Cash, bonds, real estate and equities

How digital platforms streamline client onboarding for investment funds

Real-time treasury: How APIs enable finance teams to unlock legacy data

The latest on cybersecurity: Mobile fraud and privacy concerns

Everything you need to know about changes to Form 8038-CP reporting

How to create a financial plan to grow your LGBTQ+ family

Estate planning documents: Living trusts vs. will vs. living will

Why estate planning is important

Understanding yield vs. return

Is your financial plan keeping pace with your life?

What type of investor are you?

How a Health Savings Account (HSA) can benefit your retirement plan

Year-end financial checklist

How to access digital assets after a loved one's death

3 ways to secure purchasing power

Keeping up with an evolving investment industry

Preparing for your custodian conversion

Pet ownership costs: planning for the unexpected

Celebrate a big event

Travel

Your guide to smart money habits

3 European market trends to watch

European outlook: Trustee experience more important than ever

U.S. Bank Regulatory Outlook Report | Q4 2022 Edition

U.S. Bank Regulatory Outlook Report 2022 Edition

Trends in economics, immigration and mobility policy

Putting home ownership within reach for a diverse workforce

Emerging trends in Europe: An outlook from multiple perspectives

Rule 18f-4: The limited use exception

Leveraging the ASC-842 rule changes in equipment lease accounting

Housing market trends and relocation impact

Liquidity management: A renewed focus for European funds

How liquid asset secured financing helps with cash flow

Administrator accountability: 5 questions to evaluate outsourcing risks

Blockchain: Separating hype from substance

Hybridization driving demand

The AI journey in finance: How to make it part of your strategy

The ongoing evolution of custody: Tips for renewing your custody contract

IRC Section 305(c): Deemed distributions and related regulations

3 innovative approaches to ESG investing in Europe

Rethinking European ETFs: Strategy wrappers and a means to an end

Unique requirements of large private equity firms

Case study: U.S. asset manager expands to Europe

Key considerations for launching an ILP

A first look at the new fund of funds rule

Examining in-demand fund structures

Interval funds find growing popularity

Alternative assets: Advice for advisors

An investor’s guide to marketplace lending

What is a CLO?

What are exchange-traded funds?

MSTs: An efficient and cost-effective solution for operating a mutual fund

For small business growth, consider the international market

6 risks you need to manage when expanding your global footprint

Ask an expert Q&A: 3 US ETF trends and their impact in Europe

Beyond Mars, AeroVironment’s earthly expansion fueled by U.S. Bank

5 tips for a successful joint venture

Know your customer: How updated rules affect M&A closings

Refinancing your practice loans: What to know

ABL mythbusters: The truth about asset-based lending

Finance or operating lease? Deciphering the legalese of equipment finance

Buying or leasing? Questions to ask before signing a contract

What type of loan is right for your business?

Collateral options for ABL: What’s eligible, what’s not?

Can ABL options fuel your business — and keep it running?

Programme debt: 3 IPA lessons learned through experience

Mutual fund to ETF conversions: challenges and considerations

Direct lending trends in Europe

The benefit of a multi-jurisdictional European trustee

The role of a custodian

Ask an expert Q&A: automation and artificial intelligence trends in Luxembourg

Investment management platforms: Easily enter the Irish funds market

What goes into private equity fund calculation?

Luxembourg private capital growth demands your attention

Programme debt clients want reliable service – no matter where they’re based

European loan agency: finding the right balance of agility and stability

Custody or safekeeping: What’s the right solution for government investments?

Easing complex transactions: Project finance case studies

Cryptocurrency custody 6 frequently asked questions

Luxembourg's thriving private debt market

6 benefits of a multiple-role service model for European funds

Luxembourg funds: 5 indicators of efficient onboarding

Easier onboarding: What to look for in an administrator

ESG-focused investing: A closer look at the disclosure regulation

3 questions to ask your equity, quant and CTA fund administrator

4 reasons your Luxembourg fund needs an in-market administrator

Combined strength: Luxembourg and your fund administrator

Top 3 considerations when selecting an IPA partner

5 questions you should ask your custodian about outsourcing

Insource or outsource? 10 considerations

The secret to successful service provider integration

10 ways a global custodian can support your growth

The reciprocal benefits of a custodial partnership: A case study

The benefits of a full-service warehouse custodian

The unsung heroes of exchange-traded funds

Depositary services: A brief overview

4 questions you should ask about your custodian

Refining your search for an insurance custodian

Service provider due diligence and selection best practices

Inherent flexibility and other benefits of collective investment trusts

Webinar replay - The view from Europe: UCITS and ETFs in a changing world

Colleges respond to student needs by offering digital payments

Maximizing your deductions: Section 179 and Bonus Depreciation

6 timely reasons to integrate your receivables

Benefits of billing foreign customers in their own currency

Third-party vendor risk: protecting your company against cyber threats

Best practices on securing cardholder data

Turn risk into opportunity with supply chain finance

Hospitals face cybersecurity risks in surprising new ways

Authenticating cardholder data reduce e-commerce fraud

Post-pandemic fraud prevention lessons for local governments

Webinar: Robotic process automation

What is CSDR, and how will you be affected?

Proactive ways to fight vendor fraud

5 Ways to protect your government agency from payment fraud

Fight the battle against payments fraud

Fraud prevention checklist

Complying with changes in fund regulations

Why Know Your Customer (KYC) — for organizations

The password: Enhancing security and usability

How to improve your business network security

Government agency credit card programs and PCI compliance

Cybersecurity – Protecting client data through industry best practices

Business risk management for owners of small companies

BEC: Recognize a scam

Evaluating interest rate risk creating risk management strategy

Demystifying ISO 20022

Managing cross-border payments in emerging markets

Creating the ideal patient journey

5 reasons to upgrade B2B payment acceptance methods

Take a fresh look: mass transit is going places

Making the cross-border payment decision: Wire or international ACH?

Drive digital transformation with payments innovation

Standardizing healthcare payments

Integrated payments healthcare benefits

Consolidating payments for healthcare systems

Role of complementary new channels in your payments strategy

Navigate changing consumer behavior with service fees

Modernizing fare payment without leaving any riders behind

Tap-to-pay: Modernizing fare payments pays off for transit agencies and riders

Webinar: Approaching international payment strategies in today’s unpredictable markets.

How real-time inventory visibility can boost retail margins

Escheatment resources: Reporting deadlines for all 50 states

Payment industry trends that are the future of POS

White Castle optimizes payment transactions

Managing the rising costs of payment acceptance with service fees

Three healthcare payment trends that will continue to matter in 2022

Webinar: CSM corporation re-thinks AP

Increase working capital with Commercial Card Optimization

Banking connectivity: Helping businesses deliver the easier, faster, more secure customer experience of the future

Tech tools to keep your restaurant operations running smoothly

Crack the Swift code for sending international wires

Top 3 ways digital payments can transform the patient experience

Automate accounts payable to optimize revenue and payments

A simple guide to set up your online ordering restaurant

ePOS cash register training tips and tricks

Ways prepaid cards disburse government funds to the unbanked

3 reasons governments and educational institutions should implement service fees

Webinar: AP automation for commercial real estate

Understanding and preparing for the new payment experience

Addressing financial uncertainty in international business

Rent payments: What’s changing for commercial real estate

Safeguarding the payment experience through contactless

COVID-19 safety recommendations: Are you ready to reopen?

Higher education and the cashless society: Latest trends

5 winning strategies for managing liquidity in volatile times

3 ways to make practical use of real-time payments

The surprising truth about corporate cards

Instant Payments: Accelerating treasury disruption

The future of financial leadership: More strategy, fewer spreadsheets

How AI in treasury management is transforming finance

Can faster payments mean better payments?

4 benefits to paying foreign suppliers in their own currency

Digital banking and cloud accounting software: How they work together

Restaurant surveys show changing customer payment preferences

Unexpected cost savings may be hiding in your payment strategy

Transition to international ACH

Digital trends poised to reshape hotel payments

Enhancing the patient experience through people-centered payments

Green ideas: How sustainable finance benefits businesses

Employee benefit plan management: trustee vs. custodian

Protecting cash balances with sweep vehicles

Choosing your M&A escrow partner

Alternative investments: How to track returns and meet your goals

Delivering powerful results with SWIFT messaging and services

Tech lifecycle refresh: A tale of two philosophies

Sophisticated investors reduce costs with block trading

Understanding the role of authorized participants in exchange-traded funds

Optimizing treasury management

Automating healthcare revenue cycle

Changes in credit reporting and what it means for homebuyers

What’s the difference between Fannie Mae and Freddie Mac?

Look to your custodian in times of change

Tapping into indirect compensation to recruit foreign talent

Why other lenders may be reaching out to your employees

How institutional investors can meet demand for ESG investing

Sustainability + mobility: Trends and practical considerations

Mortgage buydowns and subsidies in today’s talent-focused relocation policies

Managing complex transactions: what your corporate trustee should be doing

Manufacturing: 6 supply chain optimization strategies

High-cost housing and down payment options in relocation

Why retail merchandise returns will be a differentiator in 2022

Technology Financing

Digital processes streamline M&A transactions

4 benefits of independent loan agents

Save time with mobile apps for business finances

Middle-market direct lending: Obstacles and opportunities

How RIAs can embrace technology to enhance personal touch

Best practices for optimizing the tech lifecycle

What corporate treasurers need to know about Virtual Account Management

Work flexibility crucial as municipalities return to office

An asset manager’s secret to saving time and money

Overcoming the 3 key challenges of a lump sum relocation program

Treasury management innovations earn Model Bank awards

Crypto + Relo: Mobility industry impacts

For today's relocating home buyers, time and money are everything

Webinar: CRE Digital Transformation – Balancing Digitization with cybersecurity risk

How to sell your business without emotions getting in the way

Empowering team members

5 steps to take before transitioning your business

10 tips on how to run a successful family business

Quit your job to start a business: How to save enough

Starting a business with a friend: How to talk about it

How I did it: Grew my business by branching out

Making a ‘workout’ work out as a business

Streamline operations with all-in-one small business financial support

How a bright idea became a successful business (in Charlotte, North Carolina)

Making the leap from employee to owner

How mobile point of sale (mPOS) can benefit your side gig

Business tips and advice for Black entrepreneurs

Staying organized when taking payments

Key considerations for online ordering systems

How does an electronic point of sale help your business keep track of every dime?

Tools that can streamline staffing and employee management

How to identify what technology is needed for your small business

Planning for restaurant startup costs and when to expect them

Starting a business? Follow these steps

Talent acquisition 101: Building a small business dream team

7 tips to help grow your business after launch

How to fund your business without using 401(k) savings

Costs to consider when starting a business

How to test new business ideas

The role of ethics in the hiring process

8 ways to increase employee engagement

The costs of hiring a new employee

How to hire employees: Employee referral vs. external hiring

Give a prepaid rewards card for employee recognition

Small business growth: 6 strategies for scaling your business

Checklist: Increase lead generation with website optimization

5 affordable small business marketing ideas when you have no budget

Why ecommerce for small business strategy is integral

Opening a second location? Cloud-based POS is key to a smooth unveiling

Do you have the best Point of Sale for an internet outage?

4 restaurant models that aren’t dine-in

Is your restaurant Google-friendly?

How business owners are managing during the supply chain crisis

How small businesses are growing sales with online ordering

4 steps that give your business an SEO boost

Email marketing: 10 mistakes to avoid

How to expand your business: Does a new location make sense?

Essential marketing tools for any business

3 simple brand awareness tips for your business

How a small business owner is making the workplace work for women

5 principles for avoiding ethics pitfalls on social media

5 tips for helping employees raise ethics concerns

The growing importance of a strong corporate culture

Rethinking common time management tips

How small business owners can budget for the holiday season

Why credit cards should be the first choice for business payments

4 small business trends that could change the way you work

Webinar: Leading through uncertainty: CFO Insights Executive Roundtable

7 uncommon recruiting strategies that you may not have tried yet

How increased supply chain visibility can combat disruptors

6 common financial mistakes made by dentists (and how to avoid them)

Technology strategies to complement your business plan

Business credit card support

Business credit card 101

Meet your business credit card support team

How to apply for a business credit card

What kind of credit card does my small business need?

Do I need a credit card for my small business?

How jumbo loans can help home buyers and your builder business

When to consider switching banks for your business

How to choose the right business checking account

5 tips to help you land a small business loan

5 questions business owners need to consider before taking out a loan

Does your side business need a separate bank account?

Leverage credit wisely to plug business cash flow gaps

How to establish your business credit score

The essential business tips for tax deductions

How to make the most of your business loan

How to accept credit cards online

Do you need a business equipment loan?

Break free from cash flow management constraints

5 tips for managing your business cash flow

5 ways a business credit card program can grow your business

How Everyday Funding can improve cash flow

Building a business with a great product and a greater purpose

3 ways POS data analysis can help define your brand

How running a business that aligns with core values is paying off

Meet the Milwaukee businessman behind Funky Fresh Spring Rolls

Improve online presence your business

Honey Luxury Beauté: growing a side project into an eye-catching beauty business

How Shampoo’ed is transforming hair and inspiring entrepreneurs

The San Francisco bridal shop that’s been making memories for 30 years

How Al’s Breakfast is bringing people together

In a digital world, Liberty Puzzles embraces true connection

Celebrity Cake Studio’s two decades of growth and success

How a travel clothing retailer is staying true to its brand values

How to build a content team

3 ways to gain loyalty with your customers

Use this one simple email marketing tip to increase your reach

How (and why) to get your business supplier diversity certification

5 ways to build your business through community engagement

12 ways to reduce your taxable income

Multigenerational household financial planning strategies

Major purchases: How to pay for big ticket items

How to track expenses

How to manage your finances when you're self-employed

Good debt vs. bad debt: Know the difference

Good money habits: 6 common money mistakes to avoid

7 beneficiary designation mistakes to avoid

Reviewing your beneficiaries: A 5-step guide

How to talk about money with your family

Financial steps to take after the death of a spouse

Preparing for an empty nest: Financial and lifestyle tips

Retirement quiz: How ready are you?

Retirement advice: How to retire happy

Social Security benefits questions and answers

Retirement income planning: 4 steps to take

Preparing for retirement: 8 steps to take

Comparing term vs. permanent life insurance

How to keep your assets safe

How I did it: Transitioned from the military to a private sector career

How I did it: Joined a board of directors

5 tips for being a great board member

Transitioning from the military to the civilian workforce

Military spouse’s guide to navigating your career

How to search for jobs (and interview) in a virtual job market

Working after retirement: Factors to consider

Why year-round giving is important

6 ways to teach your kids about giving

4 steps to finding a charity to support

How to be prepared for tax season as a gig worker

Year end tax planning tips

10 ways your income and assets can affect your taxes

A guide to tax diversification in investing

Economic forecast: 3 things to know for 2024's 2nd half

Bull vs. bear market: What do they mean for you?

Robo advisors vs. financial advisors: How are they different?

Start a Roth IRA for kids

Investing myths: Separating fact from fiction in investing

What Is a 401(k)?

ETF vs. mutual fund: What’s the difference?

How does an IRA work?

What are alternative investments?

4 times to consider rebalancing your portfolio

7 diversification strategies for your investment portfolio

Saving vs. investing: What's the difference?

Why compound annual growth matters

How to start investing: A beginner’s guide

5 questions to help you determine your investment risk tolerance

How to roll over your 401(k)

What types of agency accounts are available for investors?

How to budget 101: 6 strategies to try

How to Adult: 7 tax terms and concepts you should know

Tips for navigating a medical hardship when you’re unable to work

3 steps to prepare for a medical emergency

LGBTQ+ family planning: 3 questions to ask employers

LGBTQ+ adoption 101: What prospective parents should know

Legal protections for growing LGBTQ+ families

11 essential things to do before baby comes

Webinar: Uncover the cost: Starting a family

Preparing for adoption and IVF

Checklist: 10 questions to ask your home inspector

Handling the finances of someone who has died: Terms and definitions

Resources for managing financial matters after an unexpected death

What you need to know as the executor of an estate

When your spouse has passed away: A three-month financial checklist

What documents do you need after a loved one dies?

Simple steps to be ready for a natural disaster

Checklist: financial recovery after a natural disaster

How does money influence your planning?

College budgeting: When to save and splurge

U.S. Bank Student Scholarship

Student checklist: Preparing for college

Uncover the cost of a college diploma

How to save money in college: easy ways to spend less

How to gain financial independence from your parents

The A to Z’s of college loan terms

Co-signing 101: Applying for a loan with co-borrower

Practical money skills and financial tips for college students

How to build credit as a student

5 things to know before accepting a first job offer

Learn to spot and protect yourself from common student scams

How I did it: Paid off student loans

Bank Notes: College cost comparison

Four ways to make a strong resume for your first real job

Tips to earn that A+ in back-to-school savings

7 ways to teach your children to be scam-savvy

How to prevent fraud

Outsmart tax scams and keep your finances safe

Lessons learned from experiencing a scam

Keep your finances safe and secure: Essential tips for preventing check fraud

How to avoid student loan scams

Protecting elderly parents’ finances: 6 steps to follow when managing their money

4 ways to outsmart your smart device

Banking basics: Avoiding fraud and scams

How to spot an online scam

Money muling 101: Recognizing and avoiding this increasingly common scam

What you need to know about identity theft

What is financial fraud?

5 tips for seniors to stay a step ahead of schemers

Recognize. React. Report. Don't fall victim to financial exploitation

Recognize. React. Report. Caregivers can help protect against financial exploitation

Webinar: U.S. Bank asks: Are you safe from fraud?

Is online banking safe?

How-to guide: What to do if your identity is stolen

How you can prevent identity theft

8 tips and tricks for creating and remembering your PIN

How to avoid being the victim of a digital payments scam

Helping Gen Z build financial confidence

Short- and Long-Term Financial Goals for Every Life Stage

How your taxes can change after a major life event

What to do with your tax refund or bonus

Financial goals for 2024 a 12-month planning guide

How to save for a dream vacation

Tips for talking about money when friends earn more

Building confidence in your finances and career

Pros and cons of a personal line credit

3 tips for saving money when moving to a new home

What is a Certificate of Deposit? And what to know before opening an account

What does FDIC mean?  

3 financial tools to help automate your finances

3 ways to keep costs down at the grocery store (and make meal planning fun)

5 tips for creating (and sticking to) a holiday budget

Financial checklist: Preparing for military deployment

How to financially prepare for a military PCS

Planning self-care moments that matter (and how to finance them)

5 things to consider when deciding to take an unplanned trip

Stay committed to your goals by creating positive habits

Growing your savings by going on a ‘money hunt’

Working with an accountability partner can help you reach your goals

The banking app you need as a new parent

Why a mobile banking app is a ‘must have’ for your next vacation

How to decide when to shop local and when to shop online

Your guide to starting a job: Resources to help along the way

How to set yourself up for success in your first job

5 myths about emergency funds

Financial Wellness Assessment

Does your savings plan match your lifestyle?

Mobile banking tips for smarter and safer online banking

Uncover the cost: Wedding

Uncover the cost: International trip

Are savings bonds still a thing?

Tips to overcome three common savings hurdles

Adulting 101: How to make a budget plan

Personal loans first-timer's guide: 7 questions to ask

Mindset Matters: How to practice mindful spending

How and when to ask for a raise

How to choose the right rewards credit card for you

How can I help my student manage money?

How to manage money in the military: A veteran weighs in

Things to know about the Servicemembers Civil Relief Act

You can take these 18 budgeting tips straight to the bank

3 tips for saving money easily

Save time and money with automatic bill pay

How to best handle unexpected expenses

Stay on budget — and on the go — with a mobile banking app

Do you and your fiancé have compatible financial goals?

U.S. Bank asks: Transitioning out of college life? What’s next?

U.S. Bank asks: Do you know your finances?

U.S. Bank asks: Do you know what an overdraft is?

Personal finance for teens can empower your child

How to save for a wedding

How can you pay bills online the right way?

How compound interest works

Dear Money Mentor: How do I set and track financial goals?

Lost job finance tips: What to do when you lose your job

Money Moments: 3 smart financial strategies when caring for aging parents

Money management guide to financial independence

First-timer’s guide to savings account alternatives

7 financial questions to consider when changing jobs

5 tips to use your credit card wisely and steer clear of debt

Money Moments: 3 tips for planning an extended leave of absence

Overdrafts happen: Steps to get you back on track

P2P payments make it easier to split the tab

Essential financial resources and protections for military families

How to stop living paycheck to paycheck post-pay increase

Practical money tips we've learned from our dads

6 ways to spring clean your finances and save money year-round

How to cut mindless spending: real tips from real people

How to increase your savings

Bank from home with these digital features

Military finance: How to create a family budget after military service

Discovering your money personality can help you save

Tips on how couples can learn to agree about money

Understanding your military GI Bill benefits

How grandparents can contribute to college funds instead of buying gifts

How to open and invest in a 529 plan

Using 529 plans for K-12 tuition

Is a home equity loan for college the right choice for your student

Parent checklist: Preparing for college

How to apply for federal student aid through the FAFSA

What to consider before taking out a student loan

Are you ready to restart your federal student loan payments?

Consolidating debts: Pros and cons to keep in mind

Everything you need to know about consolidating debts

Managing debt

Best travel credit card perks for family vacations

5 tips to use your credit card wisely and steer clear of debt

5 steps to selecting your first credit card

How to use debt to build wealth

What’s a subordination agreement, and why does it matter?

Understanding the true cost of borrowing: What is amortization, and why does it matter?

Know your debt-to-income ratio

How to pay off credit card debt

Your quick guide to loans and obtaining credit

Dear Money Mentor: How do I begin paying off credit card debt?

Checklist: 10 things to look for when touring a home

How to sell and buy a home at the same time

Dear Money Mentor: What is cash-out refinancing and is it right for you?

Home improvements with the best ROI

Overcoming high interest rates: Getting your homeownership goals back on track

How we did it: Converted to solar power

PCS moving checklist for military spouses and families

For today's homebuyers, time and money are everything

Crypto + Homebuying: Impacts on the real estate market

How I did it: Bought my dream home using equity

Buying a home Q&A: What made three homeowners fall in love with their new home

House Hacks: How buying an investment property worked as my first home

Starting your homebuying journey

Managing the impacts of appraisal gaps in a hot housing market

How I did it: Built living spaces to support my family

Spring cleaning checklist for your home: 5 budget-boosting tasks

Saving for a down payment: Where should I keep my money?

Your guide to breaking the rental cycle

Checklist: 6 to-dos for after a move

What are conforming loan limits and why are they increasing

Uncover the cost: Building a home

The lowdown on 6 myths about buying a home

4 ways to free up your budget (and your life) with a smaller home

Get more home for your money with these tips

Money Moments: Tips for selling your home

Money Moments: How to finance a home addition

How I did it: My house remodel

First-time homebuyer’s guide to getting a mortgage

Dear Money Mentor: When should I refinance a mortgage?

Beyond the mortgage: Other costs for homeowners

10 questions to ask when hiring a contractor

What is an escrow account? Do I have one?

These small home improvement projects offer big returns on investment

Should you get a home equity loan or a home equity line of credit?

Mortgage basics: What’s the difference between interest rate and annual percentage rate?

Is a home equity line of credit (HELOC) right for you?

How to use your home equity to finance home improvements

How does a home equity line of credit (HELOC) work?

How do I prequalify for a mortgage?

Home equity: Small ways to improve the value of your home

Can you take advantage of the dead equity in your home?

4 questions to ask before you buy an investment property

10 uses for a home equity loan

What applying for store credit card on impulse could mean

Improving your credit score: Truth and myths revealed

How to spot a credit repair scam

6 essential credit report terms to know

5 unique ways to take your credit card benefits further

How to maximize your credit card rewards

Test your loan savvy

Decoding credit: Understanding the 5 C’s

Should you give your child a college credit card?

U.S. Bank asks: What do you know about credit?

What types of credit scores qualify for a mortgage?

What is a good credit score?

Credit score help: Repairing a bad credit score

How to improve your credit score

Common questions about electric vehicles (EVs)

What to keep in mind when buying a used car from a private seller

How I decided that buying an RV was worth it for me

Take the stress out of buying your teen a car

Questions to ask before buying a car

How to choose the best car loan for you

Start of disclosure content

Disclosures

Investment products and services are:
Not a deposit • Not FDIC insured • May lose value • Not bank guaranteed • Not insured by any federal government agency

U.S. Bank Global Fund Services is a wholly owned subsidiary of U.S. Bank, N. A. 

U.S. Bank Global Fund Services (Ireland) Limited is registered in Ireland, Company Number 413707. Registered Office at 24 - 26 City Quay, Dublin 2, Ireland. Directors: Eimear Cowhey, Ken Somerville, Hosni Shadid (USA), Barry O'Connor. U.S. Bank Global Fund Services (Ireland) Limited is regulated by the Central Bank of Ireland.

U.S. Bank Global Fund Services (Guernsey) Limited is licensed under the Protection of Investors (Bailiwick of Guernsey) Law, 2020, as amended, by the Guernsey Financial Services Commission to conduct controlled investment business in the Bailiwick of Guernsey.

U.S. Bank Global Fund Services (Luxembourg) S.a.r.l. is registered in Luxembourg with RCS number B238278 and Registered Office: Floor 3, K2 Ballade, 4, rue Albert Borschette, L-1246 Luxembourg. U.S. Bank Global Fund Services (Luxembourg) S.a.r.l. is authorised and regulated by the Commission de Surveillance du Secteur Financier.

U.S. Bank does not guarantee products, services or performance of its affiliates and third-party providers.

U.S. Bank Global Fund Services (Ireland) Limited is registered in Ireland, Company Number 413707. Registered Office at 24 - 26 City Quay, Dublin 2, Ireland. Directors: Eimear Cowhey, Ken Somerville, Brett Meili (USA).

James Hutterer (USA), Hosni Shadid (USA). U.S. Bank Global Fund Services (Ireland) Limited is regulated by the Central Bank of Ireland.