Benefits of a diverse supplier certification

Why diversity certification matters?

A diversity certification for a small business and diverse businesses verifies that a business is majority-owned, controlled, and operated by individuals from underrepresented groups. This process is typically conducted by a third-party organization or government agency. Diversity certifications come in many forms, each tailored to specific demographics and geographical regions. The type of certification a company pursues often depends on its ownership structure and the industry it operates in. A successful supplier diversity certification results in official documentation, such as a letter or certificate.

How do you get certified?

Depending upon your diversity classification (such as: minority, female, veteran, service-disabled veteran-owned or other) you will find that many federal, state and local governments have programs that certify diverse suppliers. Inquire with your local municipality or state for program participation. There are also national organizations that provide this service as well: 

• National Minority Supplier Development Council (NMSDC)
• Women’s Business Enterprise National Council  (WBENC)
• National Gay & Lesbian Chamber of Commerce  (NGLCC)
• National Veteran Owned Business Association (NaVOBA)
• Disability:IN    
• United States Hispanic Chamber of Commerce (USHCC)
• US Pan Asian American Chamber of Commerce (USPAACC)
• US Black Chamber (USBC)
• SAM.gov

Some certifying agencies are fee-based while others require no fee at all. Additionally, your business and goals should help you determine the certification that is most beneficial. For example, if your customers are primarily corporate or in the private sector, then national certification would be more meaningful. In the public sector, government customers tend to prefer certifications from their own state government certification agencies. You may qualify for multiple certifications if you identify with more than one diversity classification.

You’ve gained certification, now what?

Let people know. Holding a diversity certificate does not guarantee sales, but it is a valuable tool used to open doors to opportunities, increase visibility and build relationships. Mention your certification at every opportunity and inform your current and potential customers that in addition to offering superior goods and services, your certification will assist them in meeting their supplier diversity goals. Gaining certification is a true accomplishment and should be celebrated and socialized. Make sure to use it as a key marketing tool by promoting it on social, your website and other places you talk about your business.

Note: U.S. Bank encourages certification for small and diverse suppliers. We've created a certification sponsorship program to help with the financial burden of certification and provide technical expertise throughout the process. We currently partner with national certifying organizations, BIPOC chambers and other state and federal certifying bodies. If you’re interested in learning more about the program, please reach out to supplier.diversity@usbank.com