Explore two easy ways to invest for your future.

Get started with investing options that give you the flexibility to engage on your terms, with low minimums and less cost. Invest on your own with a self-directed brokerage account or work virtually with a team of financial advisors who can provide guidance and support when you need it.

Collaborate with an advisor

Invest on your own

Designed for

Investors who want to collaborate with a financial advisor via video or phone to develop a personalized financial plan and provide ongoing support.

Investors who want to create and manage their own portfolio in a self-directed brokerage account.

Type of investments

Get matched to a portfolio built by experts that’s aligned with your investing objectives and preferences

Choose from stocks, bonds, options, exchange-traded funds (ETFs)1 and over 10,000 mutual funds to trade.

Ongoing support

Access to a team of licensed financial advisors who provide personalized guidance, including an annual progress review.

Access to digital educational resources and transactional customer service support.

Promotion

$250 cash bonus when you open and fund an account before May 30, 2025

$495 in value with up to 100 free trades2

Starting balance

$25,000 minimum

$0 minimum

Pricing

Varies based on assets under management, asset allocation and account type.

$4.95 per trade

Start investing or learn more

Designed for

Collaborate with an advisor

Investors who want to collaborate with a financial advisor via video or phone to develop a personalized financial plan and provide ongoing support.

Invest on your own

Investors who want to create and manage their own portfolio in a self-directed brokerage account.

Type of investments

Collaborate with an advisor

Get matched to a portfolio built by experts that’s aligned with your investing objectives and preferences

Invest on your own

Choose from stocks, bonds, options, exchange-traded funds (ETFs)1 and over 10,000 mutual funds to trade.

Ongoing support

Collaborate with an advisor

Access to a team of licensed financial advisors who provide personalized guidance, including an annual progress review.

Invest on your own

Access to digital educational resources and transactional customer service support.

Promotion

Collaborate with an advisor

$250 cash bonus when you open and fund an account before May 30, 2025

Invest on your own

$495 in value with up to 100 free trades2

Starting balance

Collaborate with an advisor

$25,000 minimum

Invest on your own

$0 minimum

Pricing

Collaborate with an advisor

Varies based on assets under management, asset allocation and account type.

Invest on your own

$4.95 per trade

Start investing or learn more

Collaborate with an advisor

Invest on your own

Self-directed investing is only available to current clients of U.S. Bancorp Investments and its affiliate U.S. Bank. Not a customer yet? We can help you get started.

Looking for a higher level of support?

Partner with a dedicated financial advisor who can provide comprehensive financial planning and investment guidance to address your more complex financial needs. You’ll get one-on-one guidance to help you move toward the future you envision. Our Wealth Management Advisors work with clients with investment balances of $100,000 or more.

Learn more

How do I start investing?

If you're newer to investing, you'll want to consider your short- and long-term goals, your tolerance for risk, how much you plan to invest, and whether you feel comfortable investing on your own or want the guidance of a financial advisor.

A good way to start investing for your future is through an individual retirement account (IRA). This tax-advantaged account allows your money to grow on a tax-deferred or tax-free basis, depending on the type of IRA you open. Work with a financial advisor from our team of advisors to help determine which type of IRA is the best fit. Or, if you're confident and know which IRA is right for your situation, you can open an IRA yourself with self-directed investing and build it using our helpful resources.

Not sure where to start?

Have questions about how to get started or which option is best for you? We're here to help. Just give us a call at 844-235-8368 or fill out this form and we'll contact you.

Request details

Insights from our experts

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If you’re the type of investor who likes to do your own research, managing your own IRA could be a good option for you. Review the pros and cons of a self managed individual retirement account.

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Next step

Call 844-235-8368
Get details
Open a self-directed account
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Disclosures

  1. Exchange Traded Funds (ETFs) are subject to risks similar to those of stocks, such as market risk. Investing in ETFs may bear indirect fees and expenses charged by ETFs in addition to its direct fees and expenses, as well as indirectly bearing the principal risks of those ETFs. ETFs may trade at a discount to their net asset value and are subject to the market fluctuations of their underlying investments.

  2. Offer is for 100 free trades per calendar year (Jan. 1-Dec. 31). Offer applies to online trades of equities and exchange-traded funds only and requires enrollment in paperless documents for self-directed brokerage account. To receive the free trades, a U.S. Bank Smartly® Checking account or an existing U.S. Bank Platinum® Checking Package or U.S. Bank Gold® Checking Package must be established with our affiliate U.S. Bank. Free trades made available up to four business days from confirmation of account funding. This offer is not designed to support day trading or active trading and may be revoked if there is excessive or unreasonable activity. Additional fees may apply. Please refer to the Schedule of Commissions and Fees for more information at https://www.usbank.com/investing/online-investing/self-directed-investing/brokerage-fees.html.

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Investment and insurance products and services including annuities are:
Not a deposit • Not FDIC insured • May lose value • Not bank guaranteed • Not insured by any federal government agency.

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U.S. Investments is a marketing logo for U.S. Bancorp Investments Inc.

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For U.S. Bank:

Equal Housing Lender. Deposit products are offered by U.S. Bank National Association. Member FDIC. Mortgage, Home Equity and Credit products are offered by U.S. Bank National Association. Loan approval is subject to credit approval and program guidelines. Not all loan programs are available in all states for all loan amounts. Interest rates and program terms are subject to change without notice.

U.S. Bank is not responsible for and does not guarantee the products, services or performance of U.S. Bancorp Investments, Inc.

U.S. Bank does not offer insurance products. Insurance products are available through our affiliate U.S. Bancorp Investments.

For U.S. Bancorp Investments:

Investment and insurance products and services including annuities, are available through U.S. Investments, the marketing name for U.S. Bancorp Investments, Inc., member FINRA and SIPC, an investment adviser and a brokerage subsidiary of U.S. Bancorp and affiliate of U.S. Bank. U.S. Bank is not responsible for and does not guarantee products, services or performance of U.S. Bancorp Investments.

Insurance products are available through various affiliated non-bank insurance agencies, which are U.S. Bancorp subsidiaries. Products may not be available in all states. CA Insurance License #0E24641.

U.S. Bancorp Investments is registered with the Securities and Exchange Commission as both a broker-dealer and an investment adviser. To understand how brokerage and investment advisory services and fees differ, the Client Relationship Summary and Regulation Best Interest Disclosure are available for you to review.

Pursuant to the Securities Exchange Act of 1934, U.S. Bancorp Investments must provide clients with certain financial information. The U.S. Bancorp Investments Statement of Financial Condition is available for you to review, print and download.

The Financial Industry Regulatory Authority (FINRA) Rule 2267 provides for BrokerCheck to allow investors to learn about the professional background, business practices, and conduct of FINRA member firms or their brokers. To request such information, contact FINRA toll-free at 1-800‐289‐9999 or via https://brokercheck.finra.org. An investor brochure describing BrokerCheck is also available through FINRA.

U.S. Bancorp Investments Order Processing Information.

Municipal Securities Education and Protection– U.S. Bancorp Investments is registered with the U.S. Securities and Exchange Commission and the Municipal Securities Rulemaking Board (MSRB). An investor brochure that describes the protections that may be provided to you by the MSRB rules and how to file a complaint with an appropriate regulatory authority is available to you on the MSRB website at www.msrb.org.