Building a business with a great product and a greater purpose

July 19, 2023

For Sean Haggerty, ex-Navy SEAL, Protector Brewery is not just about great beer it’s also about protecting people and the planet.

“Making good beer is number one. But making a beer that gives back to Veterans and the environment by being USDA certified organic—those are the two reasons we’ve been able to scale our growth at a rate of about 40% year-over-year since we’ve started,” says Sean Haggerty owner of Protector Brewery.

In 2017 Sean opened Protector Brewery as the first and only USDA-certified organic brewery in San Diego. Since then, he’s expanded his manufacturing facility and tap room, grown his distribution nationally, and soon internationally, and next year he plans to open a new tasting room at the downtown harbor front.

Getting started

Sean grew up in Illinois and came to San Diego when he joined the military. He served as a Navy SEAL for 11 years, going on four deployments in the Middle East. During his third deployment in Iraq, he was craving a cold draft beer, but none was available, so he decided to make his own and “a new passion was born.”

Back in San Diego, Sean met his wife, Cory, and they began working on a brewery concept. Cory suggested that they look into making their brewery fully organic. After leaving the military Sean earned an MBA from the University of California San Diego and he and Cory got started on Protector Brewery.

Going organic

Being organic takes a lot of work. Not only does the beer have to be made from USDA certified organic ingredients, but every process, from canning and kegging the beer, to the chemicals used to clean the fermenters and the brewhouse, must be documented and approved by the USDA. It’s a monumental task and one that very few breweries undertake. Sean says that's one thing that sets them apart, “When consumers see the USDA-certified organic stamp on something on the shelf, they know exactly what they’re getting, a clean and sustainable product” he says. “Everything that goes into our products is 100% natural and nothing synthetic.”

Sean also credits San Diego for Protector’s success. “A lot of San Diego breweries have put this town on the map,” he says. “I thought doing it here would make our company better because our beers would be competing with some of the best in the world."

“We’ve won 10-12 international awards against conventional breweries with our USDA certified organic beer, so it’s proof that you can make great awesome beer and have it be organic.”

Lessons learned

Sean says following the pandemic they lost half their retail sales overnight, so an important lesson he learned was to diversify and he’s been pushing distribution sales ever since. He sells his beer on military bases across the county and soon will sell it internationally. He also sells them in local organic food co-ops, grocery stores and club stores.

Sales have continued to grow, and after five years, he could no longer meet demand, so he turned to U.S. Bank for equipment financing. That was critical. It allowed him to invest in new tanks, rakes for the mash tun, a keg washer and a few other upgrades. Since upgrading the equipment last year, sales have doubled.

The right mindset

The secret to his business success comes down to a very simple idea, “you have to believe that what you’re doing is going to work,” says Sean. But as simple as that is, it can be very hard to achieve. That’s where his military training has helped.

“SEAL training is said to be the hardest physical training in the world, but a common saying is that it's 90% mental and 10% physical. Which is absolutely true,” says Sean. “What that means is don’t be overwhelmed by the scenario. Don’t be overwhelmed by the pain, by the fear of losing or failing. Just look at yourself in the mirror every day and just fix things. Keep moving forward and have a good head about you. You’re not going to win every day. But if you don’t stop, you don’t quit, you can’t lose every day.”

Giving back

Making good beer is just part of Sean’s passion. He and Cory also want to improve the industry by encouraging sustainable practices. For example, they use 100% renewable energy to power the brewery. And Sean says that sourcing organic ingredients has a ripple effect because “when you buy an organic product, you’re voting for more sustainable farming practices.”

Then there’s giving back directly. Protector Brewery donates to the Navy Seal Foundation and IPAs for MIAs. They also support a variety of environmental-based charities.

“Going into the Navy and being a SEAL is something I always wanted to do,” says Sean. “It's an attitude I’ve been able to put into use in our company too. Everything we do, it really does come down to ‘service.’”

Explore more inspiring stories from other featured business owners and learn how U.S. Bank can help your small business succeed.

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Outsmart tax scams and keep your finances safe

Lessons learned from experiencing a scam

Keep your finances safe and secure: Essential tips for preventing check fraud

How to avoid student loan scams

Protecting elderly parents’ finances: 6 steps to follow when managing their money

4 ways to outsmart your smart device

Banking basics: Avoiding fraud and scams

How to spot an online scam

Money muling 101: Recognizing and avoiding this increasingly common scam

What you need to know about identity theft

What is financial fraud?

5 tips for seniors to stay a step ahead of schemers

Recognize. React. Report. Don't fall victim to financial exploitation

Recognize. React. Report. Caregivers can help protect against financial exploitation

Webinar: U.S. Bank asks: Are you safe from fraud?

Is online banking safe?

How-to guide: What to do if your identity is stolen

How you can prevent identity theft

8 tips and tricks for creating and remembering your PIN

How to avoid being the victim of a digital payments scam

Helping Gen Z build financial confidence

Short- and Long-Term Financial Goals for Every Life Stage

How your taxes can change after a major life event

What to do with your tax refund or bonus

Financial goals for 2024 a 12-month planning guide

How to save for a dream vacation

Tips for talking about money when friends earn more

Building confidence in your finances and career

Pros and cons of a personal line credit

3 tips for saving money when moving to a new home

What is a Certificate of Deposit? And what to know before opening an account

What does FDIC mean?  

3 financial tools to help automate your finances

3 ways to keep costs down at the grocery store (and make meal planning fun)

5 tips for creating (and sticking to) a holiday budget

Financial checklist: Preparing for military deployment

How to financially prepare for a military PCS

Planning self-care moments that matter (and how to finance them)

5 things to consider when deciding to take an unplanned trip

Stay committed to your goals by creating positive habits

Growing your savings by going on a ‘money hunt’

Working with an accountability partner can help you reach your goals

The banking app you need as a new parent

Why a mobile banking app is a ‘must have’ for your next vacation

How to decide when to shop local and when to shop online

Your guide to starting a job: Resources to help along the way

How to set yourself up for success in your first job

5 myths about emergency funds

Financial Wellness Assessment

Does your savings plan match your lifestyle?

Mobile banking tips for smarter and safer online banking

Uncover the cost: Wedding

Uncover the cost: International trip

Are savings bonds still a thing?

Tips to overcome three common savings hurdles

Adulting 101: How to make a budget plan

Personal loans first-timer's guide: 7 questions to ask

Mindset Matters: How to practice mindful spending

How and when to ask for a raise

How to choose the right rewards credit card for you

How can I help my student manage money?

How to manage money in the military: A veteran weighs in

Things to know about the Servicemembers Civil Relief Act

You can take these 18 budgeting tips straight to the bank

3 tips for saving money easily

Save time and money with automatic bill pay

How to best handle unexpected expenses

Stay on budget — and on the go — with a mobile banking app

Do you and your fiancé have compatible financial goals?

U.S. Bank asks: Transitioning out of college life? What’s next?

U.S. Bank asks: Do you know your finances?

U.S. Bank asks: Do you know what an overdraft is?

Personal finance for teens can empower your child

How to save for a wedding

How can you pay bills online the right way?

How compound interest works

Dear Money Mentor: How do I set and track financial goals?

Lost job finance tips: What to do when you lose your job

Money Moments: 3 smart financial strategies when caring for aging parents

Money management guide to financial independence

First-timer’s guide to savings account alternatives

7 financial questions to consider when changing jobs

5 tips to use your credit card wisely and steer clear of debt

Money Moments: 3 tips for planning an extended leave of absence

Overdrafts happen: Steps to get you back on track

P2P payments make it easier to split the tab

Essential financial resources and protections for military families

How to stop living paycheck to paycheck post-pay increase

Practical money tips we've learned from our dads

6 ways to spring clean your finances and save money year-round

How to cut mindless spending: real tips from real people

How to increase your savings

Bank from home with these digital features

Military finance: How to create a family budget after military service

Discovering your money personality can help you save

Tips on how couples can learn to agree about money

Understanding your military GI Bill benefits

How grandparents can contribute to college funds instead of buying gifts

How to open and invest in a 529 plan

Using 529 plans for K-12 tuition

Is a home equity loan for college the right choice for your student

Parent checklist: Preparing for college

How to apply for federal student aid through the FAFSA

What to consider before taking out a student loan

Are you ready to restart your federal student loan payments?

Consolidating debts: Pros and cons to keep in mind

Everything you need to know about consolidating debts

Managing debt

Best travel credit card perks for family vacations

5 tips to use your credit card wisely and steer clear of debt

5 steps to selecting your first credit card

How to use debt to build wealth

What’s a subordination agreement, and why does it matter?

Understanding the true cost of borrowing: What is amortization, and why does it matter?

Know your debt-to-income ratio

How to pay off credit card debt

Your quick guide to loans and obtaining credit

Dear Money Mentor: How do I begin paying off credit card debt?

Checklist: 10 things to look for when touring a home

How to sell and buy a home at the same time

Dear Money Mentor: What is cash-out refinancing and is it right for you?

Home improvements with the best ROI

Overcoming high interest rates: Getting your homeownership goals back on track

How we did it: Converted to solar power

PCS moving checklist for military spouses and families

For today's homebuyers, time and money are everything

Crypto + Homebuying: Impacts on the real estate market

How I did it: Bought my dream home using equity

Buying a home Q&A: What made three homeowners fall in love with their new home

House Hacks: How buying an investment property worked as my first home

Starting your homebuying journey

Managing the impacts of appraisal gaps in a hot housing market

How I did it: Built living spaces to support my family

Spring cleaning checklist for your home: 5 budget-boosting tasks

Saving for a down payment: Where should I keep my money?

Your guide to breaking the rental cycle

Checklist: 6 to-dos for after a move

What are conforming loan limits and why are they increasing

Uncover the cost: Building a home

The lowdown on 6 myths about buying a home

4 ways to free up your budget (and your life) with a smaller home

Get more home for your money with these tips

Money Moments: Tips for selling your home

Money Moments: How to finance a home addition

How I did it: My house remodel

First-time homebuyer’s guide to getting a mortgage

Dear Money Mentor: When should I refinance a mortgage?

Beyond the mortgage: Other costs for homeowners

10 questions to ask when hiring a contractor

What is an escrow account? Do I have one?

These small home improvement projects offer big returns on investment

Should you get a home equity loan or a home equity line of credit?

Mortgage basics: What’s the difference between interest rate and annual percentage rate?

Is a home equity line of credit (HELOC) right for you?

How to use your home equity to finance home improvements

How does a home equity line of credit (HELOC) work?

How do I prequalify for a mortgage?

Home equity: Small ways to improve the value of your home

Can you take advantage of the dead equity in your home?

4 questions to ask before you buy an investment property

10 uses for a home equity loan

What applying for store credit card on impulse could mean

Improving your credit score: Truth and myths revealed

How to spot a credit repair scam

6 essential credit report terms to know

5 unique ways to take your credit card benefits further

How to maximize your credit card rewards

Test your loan savvy

Decoding credit: Understanding the 5 C’s

Should you give your child a college credit card?

U.S. Bank asks: What do you know about credit?

What types of credit scores qualify for a mortgage?

What is a good credit score?

Credit score help: Repairing a bad credit score

How to improve your credit score

Common questions about electric vehicles (EVs)

What to keep in mind when buying a used car from a private seller

How I decided that buying an RV was worth it for me

Take the stress out of buying your teen a car

Questions to ask before buying a car

How to choose the best car loan for you

Disclosures

Start of disclosure content

Loan approval is subject to credit approval and program guidelines. Not all loan programs are available in all states for all loan amounts. Interest rate and program terms are subject to change without notice. Mortgage, Home Equity and Credit products are offered through U.S. Bank National Association. Deposit products are offered through U.S. Bank National Association. Member FDIC.