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U.S. Bank introduces Beyond Basketball: A guide to securing your financial goals
A new financial wellness program designed in partnership with the WNBA for its players
As a WNBA Changemaker league partner, U.S. Bank has committed to providing financial resources to all WNBA players and today introduces a league-wide financial wellness program called “Beyond Basketball: A Guide to Securing Your Financial Goals.”
Through this program, U.S. Bank offers all WNBA players a dedicated site with financial education content and consultation opportunities with U.S. Bank advisors.
The customized digital platform is curated specifically for WNBA players based on their unique needs. Signature topics tailored to WNBA players includes defining financial goals, entrepreneurship, wealth management and homeownership. U.S. Bank also provides foundational financial curriculum on savings, credit, budgeting, debt management, protecting your money, investing and charitable giving.
“We are excited to team up on ‘Beyond Basketball’ with U.S. Bank and expand on our partnership with a WNBA Changemaker,” said Bethany Donaphin, Head of WNBA League Operations. “Providing a financial wellness program with numerous resources demonstrates the commitment of the WNBA and its partners to being a player-first league. This program will contribute to the long-term financial wellness of WNBA players.”
WNBA players will have the opportunity to work closely with U.S. Bank wealth advisors, bankers and mortgage professionals who are focused on supporting minority-owned small businesses, part of U.S. Bank Access Commitment™, the company’s long-term approach to help close the racial wealth gap. The advisors will be available to work with players on specific goals ranging from entrepreneurship, home ownership and building generational wealth.
“Providing a financial wellness program with numerous resources demonstrates the commitment of the WNBA and its partners to being a player-first league."
Bethany Donaphin, Head of WNBA League Operations.
“Building confidence and power around our personal finances is something all of us need,” said Kaori Yamada, senior vice president and head of Financial Education Strategy for U.S. Bank. “Our partnership with the WNBA extends beyond traditional marketing benefits, as we are seeking to use our core expertise as bankers to help these talented women with all their financial education needs as they succeed in their professional basketball careers and build their wealth. We look forward to partnering and working with them on their journeys.”
Throughout the season, U.S. Bank will offer other financial education opportunities for WNBA players, such as a financial education session that took place last month as part of Rookie Orientation and a Career Empowerment Panel that will take place later in the year.
About U.S. Bank
U.S. Bancorp, with approximately 77,000 employees and $682 billion in assets as of March 31, 2023, is the parent company of U.S. Bank National Association. The Minneapolis-based company serves millions of customers locally, nationally and globally through a diversified mix of businesses: Consumer and Business Banking; Payment Services; Corporate & Commercial Banking; and Wealth Management and Investment Services. Union Bank, consisting primarily of retail banking branches on the West Coast, joined U.S. Bancorp in 2022. U.S. Bancorp has been recognized for its approach to digital innovation, social responsibility, and customer service, including being named one of the 2023 World’s Most Ethical Companies.
About WNBA
The WNBA, which tipped off its 27th season on May 19, is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity, equity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.
In 2020, the WNBA and the Women’s National Basketball Players Association (WNBPA) signed a groundbreaking eight-year CBA that charts a new course for women’s basketball – and women’s sports overall – with a focus on increased player compensation, improvements to the player experience, expanded career development opportunities and resources specifically tailored to the female professional athlete. Key elements of the agreement are supported through the league’s partnership platform, WNBA Changemakers, with AT&T, the WNBA’s Marquee Partner and inaugural Changemaker, as well as fellow inaugural Changemakers Deloitte and NIKE, Inc, and subsequent additions Google, U.S. Bank and CarMax. During the 2020 season, the WNBA and WNBPA launched the WNBA Justice Movement forming the Social Justice Council with the mission of being a driving force of necessary change and continuing conversations about race and voting rights, among other important societal issues.
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