Veteran-owned Protector Brewery is one of a small number of breweries nationwide that make certified organic beer
Some people might think there are better places to open a new brewery than San Diego, a city with well over 150 craft beer breweries, some of them among the top-rated in the country. But Sean Haggerty saw the city as the perfect place to open Protector Brewery.
“A lot of San Diego breweries have put this town on the map, and they set the bar really high for good-quality craft beer,” Haggerty said. “I thought that doing it here would make our company better because our beers would be competing with some of the best in the world.”
Protector distinguishes itself from other breweries by appealing to two distinct customer bases that don’t necessarily overlap, he said.
First, it is veteran-owned – Haggerty is a former Navy SEAL – and embraces its ties to the military community through its brand imagery and beer names such as its flagship hazy IPA, Warfighter.
Those ties have helped Protector find an audience among San Diego’s sizable active military and veteran population, Haggerty said, as well as strike deals to sell its beers in military bases in San Diego, with plans to expand into military bases in Colorado and Florida.
The second customer base Protector caters to is people who want U.S. Department of Agriculture-certified organic beer. Haggerty’s wife, Cory, helped drive that focus.
“We are the first and only USDA certified organic brewery in San Diego,” he said. “Everything that goes into our products is 100 percent natural and nothing is synthetic.”
For a brewing facility to be certified organic, it must follow a host of USDA regulations not only for the primary ingredients like malt, hops, water and yeast but also for the minerals used to treat the water, the CO2 used to carbonate the beer, the chemicals used to clean brewing equipment and kegs, and more.
“Every ingredient has to have its own USDA-certified organic certificate and it has to be up-to-date,” Haggerty said. “You also get audited by a third party to maintain your organic certification.”
While the regulations can increase production costs and limit the ingredients Protector can use, and therefore the types of beer it can brew, maintaining its organic certification makes the brewery unique.
“When consumers see the USDA-certified organic stamp on something on the shelf, they know exactly what they’re getting, a clean and environmentally sustainable product,” he said.
That certification has helped Protector get its beers into Whole Foods, Sprouts and other grocery stores that specialize in organic foods, Haggerty said.
“Most of our canned products go in those types of stores, but we’ll sell to anybody who buys great craft beer, including Costco, Albertsons, Vons, Pavilions and other small markets,” he said.